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The Why of Fitness, Fat Loss and Metabolism

Do you want to have the confidence to accelerate your client’s results and coach them through the confusion of weight loss?

Have you ever wondered:

  • IF every client can actually achieve weight loss?
  • IS it true that weight training is better than cardio for fat loss?
  • WHY and what are the physiological limitations to fat loss?
  • WHY adaptive thermogenesis makes it hard to maintain your weight loss?
  • ABOUT stress, metabolism and weight gain?

There is so much flawed opinion in the market place, that it becomes confusing to know what is right, what is wrong and what is backed by science.

At, ‘The WHY of Fitness, Fat Loss and Metabolism’, ‘The WHY of FFM’,we will break through the opinion and provide you with the facts. The facts that will give you the confidence to accelerate your client’s results but to also coach them through the confusion.

It’s easy to get started

Limited Foundation Memberships

for less than $1/day

Why am I so passionate about ‘The WHY of FFM’?

I am sure you have heard people say….

‘You can lose 1 to 2lbs a week safely’…WHY?

I hear this stated so often and when I ask trainers why, the conversation quite often stops there. Some might say because it is the safe level.. My question is WHY? And WHY did we say to the client, yes you can lose 20lbs in 10 weeks or even 10lbs in 10 weeks? What calculations did you base this expectation on, that you have just embedded in your clients mind.

About 25 years ago, I was training a female client, her name was Kylie, she would have been about 27 years old. Her goal was fat loss. This was the time when low fat was the official stance for fat loss globally. So she did a low fat, high fiber eating program.

I was doing a body fat re test for her and I remember this day so vividly, the results were less than ideal. She had a tear in the corner of her eye and I was gutted. It made me question, ’Can everybody achieve fat loss?’

’Can everybody achieve fat loss?’

Since then I have made it my life mission to ask questions and know as much as I can about fat loss, metabolism and client results.

So have you ever wondered, for fat loss…

  • CAN every client actually achieve fat loss?
  • IS it better to train first thing in the morning fasted?
  • IS it better to do weights before cardio or cardio before weights?
  • IS it true that weight training is better than cardio for fat loss?
  • WHY and what are the physiological limitations to fat loss?
  • ARE carbohydrates really bad for us?

No matter what your answer is, my question is WHY?

At, ‘The WHY of FFM’, we will break through the opinion and provide you with the facts. The facts that will give you the confidence:

  • To answer the WHY of these questions using science not opinion
  • And ABILITY to design the most effective fat loss programs
  • TO Accelerate your client’s results
  • And UNDERSTANDING of accelerated nutritional strategies
  • TO coach your clients through the weight loss confusion

How are we going to do this?

We are going to do a deep dive on the big topics and give you a chance to ask us your burning questions. Every 4 weeks we will focus on one key topic area.

It’s easy to get started

Limited Foundation Memberships

for less than $1/day

What is included in The WHY of FFM membership?

Week One

A summary review of the most recent and relevant research

Week Two

A live Q and A looking at practical applications for our topic area

Week 3

Topic specific materials and press releases you can use to gain exposure in main stream media or on social media

Week 4

Two past summit presentations related to the topic featured

What bonuses will there be?

  • You will have access to Fitness Professionals Global Summit #1 – Value $197
  • You will have access to Fitness Professionals Global Summit #2 – Value $197
  • You will have access to The HIIT Specialist Summit – Value $197
  • You will have access to The Fat Loss Specialist Summit – Value $197
  • The Fitness Pro Coach Next Step Mastery business program – Value $247
  • The Six Physiological Limitations to Fat Loss email series EBook – Value $27

Total value of bonuses is well over $1000

These 80+ past summit presentations will give you access to global leaders such as Dr John Berardi, Brian Grasso, Dr Krista Scott-Dixon, Jon Goodman, Dr Jade Teta, Kelly Starrett, Ian O’Dwyer, Zac Even-Esh, Johnny Sinclair and Nardia Norman many more industry experts.

Extra Bonus…. You will also get immediate access to all sessions of any future summits we hold, whilst you are a member.

We will be adding some other fantastic features as we progress and build.

It’s easy to get started

Limited Foundation Memberships

for less than $1/day

I have to say I am super passionate about this because I know over the past 28 years in our industry I have had questions but no resource or community that I could truly trust. Everybody had a hidden agenda or product. 

The research, education and practical applications on, ‘The WHY of FFM’, is purely there for you and to increase your confidence in your approach and knowledge.

Each month is going to be like it’s own course, a course that we would pay up to $200 to complete, that would be $2400 per year alone, not including the bonuses.

With the amount of content, access to research, materials and practical application that will give you the confidence to change clients lives, colleagues have suggested charging $87 plus per month.

BUT I want everybody to have access to the latest research and practical applications to make a difference to their business and their clients lives.

So I have decided that the investment per month, will be significantly less than the price of just one personal training or weight loss coaching session at just $37/month, that is about $1/day.

LIMITED OPPORTUNITY

If you register today as A BONUS FOR YOU as a foundation member, you will get the membership for as little as $27/mth, yep that’s 25% off your membership per month.

It’s easy to get started

Limited Foundation Memberships

for less than $1/day

The Why of FFM Partners